LifeIce and its Founder Paulette Fox are set to debut live on QVC on Wednesday, January 27, 2016 at 5 p.m. EST.
Just in time to salvage New Year’s Resolutions to eat healthier or lose weight in 2016, LifeIce will introduce to QVC shoppers its innovative “secret snacking weapon” to help make those resolutions stick.
Founder Paulette Fox will share her inspiration and present her Cubettes as the popsicle reinvented – the first snackable, portion-controlled and guilt-free bite-sized ices. The segment will demonstrate how versatile LifeIce is as a smart snacking solution from morning to night. A great post-workout refresher or late-night guilt-free frozen treat. A game-changing afterschool snack alternative to messy ice pops for kids. Or, even a unique ice cube substitute in smoothies, juices, water, iced teas & coffees and cocktails.
But its biggest innovation is that LifeIce is sold shelf stable in convenient ready-to-freeze trays. This means that QVC shoppers can order with ease and pop LifeIce in the freezer when It arrives. So simple. Destined to be the new staple for home freezers in 2016, just Freeze. Pop. Enjoy.
Inspired by Paulette’s homemade recipes for “nutritional ice chips” and launched on April 24, 2013, after two years of research & development, LifeIce is extremely honored and excited to join the QVC family of products.